ICOWatchlist held an extensive conversation with the CEO of Cappasity, Mr. Kosta Popov about their upcoming project and the following informative session was documented;
Hello Kosta, would you be so kind to summarize what the Cappasity project is about?
Cappasity is a company that specializes in 3D digitizing technology and its applications for augmented and virtual reality. We founded it four years ago to develop a technology and an easy and scalable platform for the creation, embedding, and analysis of 3D and AR/VR content. Since that time, we have worked with several large retailers and top luxury brands through the Plug and Play Retail Accelerator. Today, we are aiming to expand cooperation with other 3D content consumers and AR/VR developers around the world.
To do it, we are developing a decentralized AR/VR ecosystem that will provide access to a broad range of 3D content and services. The global decentralized trustless Ecosystem will allow users and developers to benefit from easy 3D object creation and content embedding into websites, mobile and VR/AR applications. All operations conducted within the system are secured by smart contracts and blockchain technology.
Cappasity proposes to use a proper utility token (ARToken) as the primary payment medium within the Cappasity AR/VR Ecosystem. It will allow us to simplify the content exchange between participants from all over the globe and create a borderless AR/VR community network.
We are going to use Cappasity’s proprietary technological platform as a lever to boost the Ecosystem’s growth and provide the community with our free API and SDK to integrate new tools and technologies developed by third-party service providers.
The whole 3D/AR/VR space is quite intriguing. Could you give us a simple explanation of how you will plug-in blockchain technology into this project and what benefits will it bring?
Blockchain gives the Ecosystem two major advantages – decentralization and copyrights protection. Both features significantly contribute to the development of AR/VR technologies.
Firstly, decentralization makes it possible to process transactions without an intermediary. It cuts the costs so that content creators get a bigger share from every transaction. In case of ARToken by Cappasity, ithe creators get 85-95% from every deal. Moreover, cryptocurrencies reduce the transaction costs between the countries, which in turn makes our Ecosystem truly global and borderless.
Secondly, copyright protection will be enabled by smart contracts. That means that the risk of fraud will be minimized.
Who are those who will make up the primary target market for the project? What is your target audience?
The Ecosystem participants are 3D content creators, businesses, AR/VR app developers and anyone who has an intense interest in AR and VR technologies. All businesses, large and small, that operate in absolutely different industries can consume content through the Ecosystem.
What can you tell us about your team? How does the team compliment the execution of the project?
The company’s founders have been working in 3D technology for over 15 years and are highly experienced in IT business development. Our team includes technology experts in the field of computer vision, SaaS solutions, 3D engine development for apps, 3D mobile and video games, and blockchain. Current team size is 16 people.
As for myself, I have a 10+ years successful track of record as a software company CEO. I founded my first company in 2005 and it specialized in video game development. Since that time, I have produced a great number of software and game projects for PC, Sony PSP, Sony PlayStation 3, Microsoft Xbox 360, Apple iOS, Google Android, and Web/SaaS. I am also one of the top Intel® Software Innovators of 2016.
Alex Chegaev, Cappasity’s CTO and co-founder, has extensive experience in 3D technologies and blockchain. He has worked with me as a technical leader of several cross-platform software projects.
Natalie Reyes, Chief Sales Officer, drives Cappasity’s international expansion on operational level. She is responsible for growing the sales team, ensures customer success and further market penetration.
Marianna Alshina, Cappasity’s CBDO and co-founder, has a digital marketing and business development background. She is building relationships with our core partners.
We also have a blockchain scientist Alex Garkusha who holds expertise in blockchain technology and has a background in theoretical physics and mathematics. In 2014 he became one of the first smart contract writers as a part of Ethereum-dev team.
Where do you see the value of ARTokens in both the medium and the long terms? What will the ultimate benefit be for token holders?
ARToken (ART) is the primary payment unit that is designed to facilitate the exchange processes within the Ecosystem. It will be the only cryptocurrency to be used within the Ecosystem.
The value of ARTokens will depend on the development of Cappasity’s platform and Ecosystem. The value of the tokens will be going up as the amount of content produced within the Ecosystem and the number of Ecosystem users are increasing. It will also raise as soon as the number of transactions increases.
People can visit our website and take a look at our roadmap. We are planning to produce a lot of content in a limited amount of time and hold many significant events connected with the release of software products. Events of this type will definitely attract new participants. The ARToken exchange rate will start growing once the cryptocurrency enters the market.
Could you give us a brief explanation of how the crowdsale of ARToken by Cappasity will be executed?
At the moment we are proceeding Whitelist applications, so anyone willing to contribute to the AR/VR future can already get their ARTokens and up to a 20% bonus.
The crowd sale is divided into two phases. Phase 1 starts on 25th October 13:00:00 UTC and ends on 22nd November 13:00:00 UTC or once the hard cap for the Phase 1 ($30M) is reached. Phase 2 will be announced 2 months prior to the start of phase 2 token sale.
We are also going to offer bonuses. At Phase 1 bonuses will depend on the tier the contribution is made, and on the amount contributed. So, the first $10M (TIER 1) will receive 10% Bonus, second $10M (TIER 2) – 5% Bonus, and third $10M (TIER 3) – 0% Bonus. Depending on contribution size, the bonus is 5% if the sum is $100K-$300K and 10% if the sum is >$300K. Moreover, the bonuses are independent and can be summed up.
Thank you Kosta for making time for this, we wish you a successful crowdsale.
Thank you too.
For more details, follow the Cappasity ICO here.