Decentralized Social Media?… Facebook Turns to Blockchain

The inception of Blockchain technology has seen it being used by a cross-section of players in the tech industry with the likes of Oracle and Microsoft already deeply invested in its research and use for a number of their operational arms. Facebook is the latest tech giant to join the movement by launching a research into the application of this 21st century tech concept to help enhance its platform’s operations.

Facebook has appointed its current head of Messenger, David Marcus to guide the company’s blockchain initiative. Marcus has been running Facebook’s messaging app since the year 2014 and has led its astronomical growth over the years. Prior to joining Facebook, he was the president of Paypal and has been vocal in his support for blockchain technology and cryptocurrencies. He used to be a board member for Coinbase, a leading global cryptocurrency wallet and exchange.

David Marcus will lead the Facebook blockchain team with support from other Facebook and its subsidiary executives such as Instagram – this is according to deep-seated sources.

It is believed that the corporation has turned to blockchain to help with its data protection drive, especially in the wake of its recent debacle in the Cambridge Analytica episode. David Marcus confirmed the announcement of this on his Facebook page where he makes it known that he is excited about the new role he has been giving to help spearhead a paradigm shift in the company’s affairs. He is to be joined by James Everigham, VP of Engineering at Instagram as well as Kevin Weil, VP of Product at Instagram.

Prior to being hit by the data breach scandal of March, 2018, Facebook founder Mark Zuckerberg had earlier in January of this same year expressed an interest to understand the workings of blockchain technology and this move might just be gelling into the founder’s broader vision. With David Marcus taking up this new responsibility, he is to be replaced to Stan Chudnovsky as head of Messenger – Chudnovsky is the former head of product at the same Messenger.

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