BeefCoin has been built to promote the production and consumption of organic beef to help promote healthy living. The project goes beyond just beef, aside meat processing, it involves other beef-based products such as cheese, milk, leather etc. The production processes used are so engineered to help reduce production cost considerably and this translates into affordable beef products. This token sale is to help the project expand its operations and to avoid the bottle necks as well as high interest rates from banks and other traditional financial services providers.